The statistics are convincing to encourage a company to invest seriously in SME marketing, especially digital.

According to the IMRG, online retail sales grew 11.1% and sales via mobile devices grew year-over-year by 23.7%.

A CMS report reveals that average smartphone conversion rates increased 64% compared to average desktop conversion rates.

Digital is the ideal place to expand SME marketing, but the digital world is a crowded place where marketers cry out to have their voices heard.

In addition, the customer focus period is decreasing. As a startup can you have your voice heard in this scenario?

You need to develop an arsenal of digital SME marketing tactics that together help you claim space.

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Here are the top five SME marketing tactics to consider when analyzing your digital strategies.

Marketing Strategies for SMEs

#1. Mix of digital platforms: social, public relations and search

An SME marketing strategy can purposefully use a variety of digital marketing techniques, including social media, public relations, search and online digital hubs, as customers no longer make decisions based on a single ad.

Instead, customers go through a shopping funnel on their way to conversion: from awareness to consideration; search for validation.

Ensure your online presence supports customer behavior. For example, use public relations strategies to raise awareness through news about your charity work.

Social media takes action to promote value-added content to build trust with potential customers and educate about brand values.

A company can create a lot of content in its field, like printer reviews. Then use review sites to provide validation through customer feedback.

This is a very simple breakdown of SME marketing work. The reality is that every employee marketing medium supports every step of the customer process. But the example above offers insight into how to support customer behavior.

#two. Influence marketing

Endorsement from influencers is becoming increasingly important. Today's shoppers are looking for authentic voices they can trust.

As cynicism grows, they feel that a peer recommendation is more trustworthy than a brand message, particularly Gen Y consumers. However, you don't necessarily need to pay influencers.

For example, a company that sells printers might create a Christmas where the aim is to encourage home printer sales. The target audience for this action is families and the campaign pieces will encourage fun and Christmas-inspired activities, such as making calendars, cards and wreaths.

Families visiting the site's free content bought printer cartridges when they ran out of ink. However, to help spread the word, you can identify a number of influential bloggers with content also geared towards family activity and challenge them with a Christmas card making competition.

Thus, you generate valuable content for your target audience and spread not only this campaign, but also your brand to more people.

# 3. Moment Marketing

Moment marketing is the process of reacting quickly and intelligently to real-time events.

Did a serious or funny remarkable move happen? Analyze and see if there is no opportunity to create dialogues with people and other brands about the subject.

The marketing team needs to be aware and sharp to create an efficient SME marketing strategy in these cases. But it's definitely worth a try.

#4. Video

Approximately 1.3 billion people use YouTube globally, and it's getting easier for businesses to produce simple movies and upload them to YouTube for viewer consumption.

In fact, 300 hours of video are uploaded every minute to the platform, with 5 billion videos watched every day. Video is a huge element in the digital marketing mix for SMBs.

More and more is being consumed by social media and it's no accident that YouTube is the second largest search engine in the world after Google. The trick is to create content that people really want to share.

Brands often make mistakes because they are making videos like TV shows. But TV shows depend on your passivity. When it comes to video content, you want people to take action.

So, forget about long intros, cuts and focus instead on authentic content. Customers want to buy brands similar to them, brands that care.

# 5. Email marketing

The e-mail marketing still has its place as an effective marketing strategy for SMEs.

It's not as modern as social media or video, but it's not subject to the whims of Google and Facebook, which have the ability to minimize their online presence and reach through fines and algorithm updates.

If you have a database, you can start conversations directly with customers. The only obstacle is the content itself. You have to send emails that generate engagement.

Investing in tools that automate shipping can help. This not only helps you automate and personalize bulk emails, it also helps you analyze what's working and what isn't, tracking open rates and responses.

Source: Property News

5 ways of marketing for SMEs to apply in your company